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Americans are looking for a home on the internet

About forty million Americans, equal to 36% of US surfers, have searched for information on the Internet to buy a house, two thirds more than in the year 2000.
This is what emerges from research conducted by Pew Internet & American Life Project.
The data collected, which has a margin of error of 2%, provides a cross-section of those who used the internet to search for a property.
First of all, they seem to be young, the highest percentage, in fact, is recorded among those aged between 18 and 29. Furthermore, these are people who have a rather high level of education, but from different social backgrounds.
They also have a rather long experience in browsing: 62%, in fact, have been using the internet for more than three years.
Finally, 58% are unmarried and 55% live in the suburbs.
The Internet, however, does not seem to replace the figure of the real estate broker. According to research carried out by a group of researchers from Ohio University, in fact, the use of the internet increases the possibilities of contact between real estate agents and buyers, since it is used more as a source of information than as a real tool for transactions.

source: Time House

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