«From the point of view of the possibility of making this type of property profitable, the charm of the rivers undoubtedly has a strong added value - explains Giorgio Santambrogio, consumer marketing expert -. The Italian market sees a large number of individuals who can afford to purchase very expensive homes. It is with this assumption that a house on the river, perhaps a historic one, becomes priceless. Something that is difficult to find becomes an emblem. On the one hand their financial capabilities, on the other the culture and sensitivity of the owner and therefore the presumed social level reached. From a marketing point of view, it is clear how important it is to enchant the buyer not only with the features that the house offers, but above all with the history it brings with it. And therefore be able to obtain a higher price." It seems then that the myth of the attic is within the reach of many, too many, and therefore we are looking for something else. Paradoxically, a house along a river, perhaps with attached land, is not ideal for a working person. Indeed, the time to reach the workplace, to do the shopping and for all daily activities expands dramatically. Rail connections are also often lacking and the use of a private car becomes essential. «And this is the classic status symbol - continues Santambrogio -. Living in these realities is not within everyone's reach. And it's not just about how much money you can spend. It takes time, and the ability to manage it independently. Road blocked for those who have to go to the office every morning."
source: IL SOLE 24 ORE
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