The increasingly determining element in service activities, such as real estate agencies, is that of "quality": quality of the service, quality of the professional, quality of the organization; it is an element, or an entrepreneurial concept if you prefer, from which not even the real estate agency can any longer escape, the times in which the real estate agency was synonymous with improvisation, perhaps with disorganization and lack of professionalism are gone (or almost definitively gone): perhaps some realities of this type will still exist but, physiologically, they will be "swept away" by the job market which requires quality, organization, professionalism. The current organizational system of the real estate agency must now be based on micro corporate organizational concepts, make use of all the typical figures of a corporate organization (the secretary, the administration, the commercial part, the management part), must be able and able to make use of modern technologies by optimizing its processes (database and management software, internet, e-mail, processing of digital images to be offered to customers, etc.), and cannot ignore systematic and organized customer loyalty processes (customer relationship management). It is a process that is advancing rapidly both in networks or franchising networks which sometimes have training resources oriented in this sense, but also in individual companies that pay attention to all those aspects that make them remain in the market; it is also true that this "evolution" also encounters "pockets" of indifference, sometimes of resistance perhaps due to the fact that this is all in all a "young" profession of ancient peasant origin and which was based on everything except company organisation. Grimaldi, in this context and not just today, has placed these business concepts at the basis of its business, which in recent years have led it to stand out for its organization and the services offered and aimed at the customer; not only that, the first in its sector has recently opened a special school, which we could define as multimedia, which offers its affiliates and collaborators free specific and accurate training in the sense described above. Indeed, this model of real estate agency, well present in the economic reality of the North East, has sometimes surpassed in quality and organization the other protagonists of the real estate sector such as some professionals, or even companies or construction companies which have maintained (perhaps as their positive characteristic) their artisanal aspect very solid in most cases accentuating, if I may say so, the already well-known distance between the builder and the person who markets (or should market) the home product. On the sidelines of this situation which represents the majority of real estate brokerage in general, some realities remain isolated but very much alive which, with their unprofessional actions, often ruin or have a highly negative impact on the entire category and which customers should be wary of, in particular if they are those abusive brokers (not in possession of registration in the specific role) perhaps without an office or agency precisely because they are difficult to find: the quality and seriousness today can also be seen from these “small” but significant things. Paolo Padovani
source: by Paolo Padovani
Grimaldi Padua
Padua - 35137 - Via G. Matteotti, 27
e-mail: padovacentro@grimaldifranchising.it
Tel. +39 49 663 033 - VAT number 05301660287
Grimaldi Cadoneghe
Cadoneghe (PD) - 35010 - Via G. Franco, 2/A
e-mail: cadoneghe@grimaldifranchising.it
tel. +39 049 88 736 56 - VAT number 05322440289