--- title: Padua description: Grimaldi Padua e l url: https://www.grimaldi.casa/en/who-we-are/history/padua --- # History ## [Year 2021](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-2021) Since 2021, Barbara Daniele has been the Manager of the historic Grimaldi Real Estate Agency in Padua Center and, in over 30 years of valuable activity, she has contributed directly and with great professionalism to the development of the Grimaldi brand, supporting Renzo Cazzin in all the activities carried out over the years. Barbara Daniele's professional history is a growth path built over time, made up of skills, vision and passion for the real estate world. She joined Grimaldi in 1995, in Renzo Cazzin's team, starting from a role as commercial secretary. He immediately demonstrated a strong predisposition for sales, combined with curiosity and a spirit of initiative, elements that became the common thread throughout his career. Year after year, Barbara transformed her operational experience into solid coordination and leadership skills, reaching the role of coordinator of the Grimaldi headquarters in Padua and, subsequently, of the entire Veneto Group. At the same time he develops distinctive skills in marketing, communication and graphics, contributing in 1998 to the creation of the first *Veneto real estate magazine*, a pioneering project that anticipates a new way of describing the real estate market. Barbara's professional growth is supported by continuous training, constant discussion and support from Renzo Cazzin, but above all by a strong personal drive towards evolution. In 2011 he officially consolidated his path by becoming a real estate agent, obtaining the business agent license in mediation and brilliantly passing the double qualifying exam. Since 2015 she has been putting her know-how at the service of the Grimaldi Group as a trainer at national level, contributing to the development of skills, method and professional culture. Since 2021 he has been Manager of the historic Grimaldi Real Estate Agency in Padua: a role that represents not only a goal, but the natural expression of a path started from the bottom and built with coherence, competence and vision. Barbara Daniele today embodies a model of authentic leadership, based on direct experience, continuous training and the ability to enhance people and the territory. ## [Year 2006](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-2006) The development activity concluded at the end of 2006 following the establishment of a new corporate structure within the Grimaldi Group. ## [Year 2000](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-2000) On the occasion of the National Grimaldi Conference in Sorrento on 18 March 2000, the Grimaldi family awarded Renzo Cazzin a prestigious award: “*in recognition of the entrepreneurial merits acquired in the ever-constant development of one's business"* the first (and only) “GRIMALDI PASQUALE TROPHY) Also on that occasion, Renzo Cazzin was appointed to: “develop the Grimaldi franchising network in the Triveneto area. This strategy allows us to activate 25 new affiliations in just five years, selecting people who are already experts in the mediation sector, with the right ambition and ready to face new challenges. The objective is to stand out from the mass of real estate agencies in the area and manage a prestigious brand in a professional and correct way. Professionals who become gods *followers*of the promoter of this initiative. In addition to a training school in the conference room of the Grimaldi Franchising Triveneto Directorate activated for the occasion, which provides approximately 120 hours of training every year on operational and management topics, Renzo Cazzin created a common database of the Grimaldi Triveneto Group, encouraging exchanges between the various affiliates which made it possible to increase per capita revenues by approximately 20%. What we know today as MLS (Multiple Listing Service) Renzo Cazzin has been promoting since 2000, thanks to a management software developed by Cazzin himself with the support of Barbara Daniele, an expert in graphic art and passionate about IT. In collaboration with a software house in Milan, they created a tailor-made tool, taking advantage of the in-depth knowledge of all facets of the real estate brokerage activity. ## [Year 1998](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-1998) When the Internet was in its infancy, the Grimaldi family entrusted Renzo Cazzin, given his acquired IT skills, with the task of developing the first national website, a service completely absent in any other agency of the group. Thus it was born in Padua – site **national official** Grimaldi. ## [Year 1995](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-1995) From the beginning, the Grimaldi group advised its affiliates to place the "Meeting Points" in strategic areas of the city, but not on street level, to guarantee customers maximum privacy. Renzo Cazzin was the first in Italy to break this rule: he moved the office from the second floor of the Europa Skyscraper to the ground floor, occupying a shop of approximately 180 m2 with large windows and strong pedestrian traffic on the ground floor of the same building. A strategic move that increases the visibility of the agency and immediately multiplies the opportunities for contact with customers. The evolution of Italian real estate agencies in the 1990s reflects the country's major economic and technological changes: the sector moves from a local dimension to a more industrial structure, with an explosion of franchising agencies, favored by the success of the first Grimaldi franchising in Italy. If at the beginning of the decade an agency was often an office managed by a single mediator, at the end of the 1990s the big brands dominated and structured agencies were born, with increasingly sophisticated organizational processes and promotional tools. The Grimaldi "Meeting Point" of Padua also exploits this transformation through innovative communication initiatives: advertising spaces in important "Free Press" weeklies and presentations of the properties that are no longer just text-based, but accompanied by detailed information sheets and color photos. At the time, digital color prints were a luxury reserved for large printing centers, making Cazzin's choice particularly advanced and distinctive. **How to get more visibility?** With the aim of differentiating itself from all the other agencies in the area, Renzo Cazzin decided to equip itself with the same tools used in large print shops, purchasing a CANON CLC 700 (Color Laser Copier), a machine that today can be defined as belonging to the 'noble history' of digital printing and which for a long time was the point of reference for graphic agencies and printing centers thanks to its ability to manage color in a professional way. The only flaw: the prohibitive cost! Thanks to the creation of advertising flyers with digital color photos, magazines with advertising and editorial content distributed to each customer selling their property or potential buyers, Renzo Cazzin aims to amortize the cost of the printer in 5 years. He succeeded in just 3 years! The commercial success of those years was the result of several factors: - great visibility on the street, with three windows that capture the attention of passers-by; - the production and distribution of thousands of flyers, brochures and color magazines, a competitive advantage that no competitor can replicate; - the contribution of Barbara Daniele, who joined Renzo Cazzin's team in 1995, who takes care of the entire graphic part of promotional and advertising activities with great professionalism. ## [Year 1986](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-1986) Renzo Cazzin inherits from the Grimaldi family the management of the Padua Real Estate Agency, then called "Punto d'Incontro Grimaldi", bringing into this new entrepreneurial initiative the wealth of skills gained in over fourteen years of activity. ## [Year 1987](https://www.grimaldi.casa/en/chi-siamo/storia/padova/anno-1987) In the **1987** Renzo Cazzin begins a growth process that will see him at the helm of another 5 Grimaldi Agencies in the following areas: